Strategy
PACKAGING
Thumbnail
THE MAN WHO BOUGHT EVERYTHING
- ▲One face, strong emotion
- ▲One intriguing object
- ▲Large focal point, high contrast
- ▼No clutter
- ▼No small text
- ▼No competing focal points
Title formula
Curiosity
Conflict
Specificity
Stakes
Concrete numbers and high stakes correlate with click-through. Every episode ships with an A/B test pair.
"He Spent $400 Million In Nine Years"
"The Contract That Cost Him Everything"