Why this series wins
THE NUMBERS BEHIND THE NUMBERS
$PENT is built for the band where documentary attention and advertiser value overlap.
Highest-CPM documentary niches
- Finance & Business★★★★★
- Technology & AI★★★★★
- Self improvement★★★★★
- Investigative journalism★★★★☆
- History · Psychology · True crime★★★★☆
$PENT sits in the top band — finance is the story, not the genre.
Episode length
- Short12–18 min
- Standard18–30 min
- Premium30–45 min
- Feature45–90 min
Sweet spot25–40 min
Who watches
25–44
College educated
Above-average income
Smart TV first
Long sessions, high completion, repeat viewing.