Production handbook · v1.0

HOW AN EPISODE GETS MADE

Workflow

RESEARCH→STORY DEV→OUTLINE→INTERVIEWS→PRODUCTION→LOGGING→EDIT→GRAPHICS→SOUND→COLOR→THUMBNAIL→SEO→PUBLISH→ANALYTICS

KPI targets

  • Click-through8–12%
  • Average view duration50–70%
  • Retention60%+
  • Subscriber conversion2–5%
  • Watch timeHIGHEST PRIORITY
  • Cadence2 / month

Handbook contents

  1. 01Landscape
  2. 02Economics
  3. 03Storytelling
  4. 04Interviewing
  5. 05Production
  6. 06Editing
  7. 07Packaging
  8. 08Algorithm
  9. 09Sponsorship
  10. 10Distribution
  11. 11$PENT case study
  12. 12Templates
  13. 13Resource library
  14. 14Appendices

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