STORY 07

MAGIC JOHNSON

FROM MVP TO MOGUL

Peak

▲ $1.2B

Ending / legacy

▼ Legacy

Years

1979–2023

Engraved currency detail

Financial arc 1979–2023 · Peak shown in source $1.2B · Ending / legacy Legacy

Illustrative trajectory, not an annual valuation series. Figures are estimates from the supplied pitch materials.

The takeaway

Relationships, community insight, and reinvestment can turn fame into an enterprise.

Enter the ride →